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Twitter Essentials Course


Learn how to use Twitter to market your business through up-to-date, hands-on instruction of Twitter's main features.

Used effectively, Twitter can out-perform other social media platforms, helping you generate leads, promote your products and services, and establish yourself as a thought leader.

Business owners, online marketers, and entrepreneurs from any industry can benefit from taking this course. Even seasoned Twitter users can learn to use Twitter to its full potential in this comprehensive course.

Author and new media expert, Deltina Hay, features the most up-to-date changes to the Twitter platform, and covers the essentials you need to launch and maintain a successful Twitter marketing campaign.

Deltina uses real-world examples to demonstrate these topics and more:

  • Comprehensive coverage of the Twitter platform and Twitter settings
  • Effective methods for customizing and optimizing your Twitter profile
  • Exhaustive discussion of the elements of a Tweet and Twitter features
  • Proven tactics for leveraging Twitter features to improve your reach
  • Straight-forward demonstrations of integration using Twitter widgets and other methods
  • Practical advice on automation, promotion, and analytics techniques

Included Modules

Introduction to the Twitter Course

This introduction walks you through what is covered in the course.

Overview of the Twitter Platform

This first lesson is an overview of the Twitter platform, including the Twitter timeline, profile page, and home page.

Twitter Settings

This lesson thoroughly covers the options in the Twitter Settings area.

Twitter Exam 1

Exam one for the Twitter Essentials course.

Anatomy of a Tweet

This lesson explores the most common elements of a Twitter update known as a "tweet."

Viewing and Adding Media to Tweets

This lesson covers how to add media elements like images, videos, and URLS to your tweets and view them in the timeline.

Twitter Exam 2

Exam two for the Twitter Essentials course.

Leveraging Twitter Features

This lesson takes a closer look at Twitter features and how to leverage them to get more exposure for your tweets.

Twitter Integration and Automation

This lesson demonstrates how to integrate and automate your Twitter account with your website and other social media accounts as well as how to export tweets and automate your updates.

Twitter Exam 3

Exam three for the Twitter Essentials course.

Twitter Promotion and Analytics

This lesson looks at additional ways to promote your Twitter account and analytics methods including HootSuite and Google Analytics.

Finding Twitter Followers and Improving Engagement

This bonus lesson explores tactics for finding followers and improve engagement with your followers.

Twitter Exam 4

Exam four for the Twitter Essentials course.

Additional Twitter Marketing Tactics

This lesson explores additional tactics to promote your Twitter account and your brand.

Customizing Your Twitter Profile

This bonus video demonstrates how to customize your profile with background and header images.

Twitter Cards

This bonus video demonstrates how to mark-up your website content for Twitter cards. so Twitter can feature it as summary and photo cards within the timeline.

Implementing Twitter Widgets

This bonus video demonstrates how to set up the Twitter interactive widgets and add them to a website.

Twitter Buttons

This bonus video explores the Twitter buttons you can place on your website to encourage visitors to share your content, follow you, mention you, or tweet about hashtags of your choice.

Twitter Conclusion: Advanced Topics

The conclusion points out some advanced topics you might want to look into, and includes contact info for the instructor.


Twitter Abbreviations

Twitter Abbreviations

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Twitter Resources

Twitter Resources

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