Get all your essential social networking skills in one bundle!
This bundled course includes condensed and comprehensive courses covering the "big four" social networks.
- Twitter Essentials
- Facebook Page Essentials
- Google Plus Essentials
- LinkedIn Essentials
This bundle will prepare you for success in the most important social networking platforms for business.
Facebook Page Essentials Course
Create an impressive Facebook Page while learning methods and tactics to make your page a tool for business success. Facebook is still the most popular social networking site out there, with over one billion registered users. And research shows that over 40% of Facebook users actually want to connect with businesses on Facebook. But to reach this audience, you need to meet them on their turf; and creating a Facebook Page for your business or organization is the way to do that. This condensed and comprehensive course will get you up and running using Facebook Pages to their full potential in no time. Business owners, entrepreneurs, marketers, social media strategists, non-profits, artists, musicians, authors, and advertising professionals will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your Facebook Page in her typical no-nonsense teaching style. Using a real-world example from scratch, Deltina shows you hands-on how to: Create a customized and optimized Facebook page from scratch Take advantage of all the features and settings on the Facebook page platform Populate your Facebook timeline with optimized content Use Facebook applications to further customize your Facebook page Integrate your Facebook page with your online presence Promote your Facebook page using affordable advertising options Use HootSuite to automate your updates and import blog posts
Google Plus Essentials Course
Create a Google Plus Profile and Business Page while learning to leverage Google Plus for improved search results. Google Plus is not just another social networking site. It is a necessary part of any good search optimization strategy. Though Google Plus is growing as a social and professional networking site, its importance lies in how it is integrated with Google search. Linking your Google Plus Profile to the blog posts and articles you post online can help them look better in search results and get them seen by more people. And building a healthy Google Plus presence will position you better as a thought leader. This condensed and comprehensive course will get you up and running using Google Plus to its full potential in no time. Business owners, entrepreneurs, marketers, social media strategists, web developers, SEOs, and students will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your Google Plus Profile and Business Page in her typical no-nonsense teaching style. Deltina first provides an overview of Google Plus features and settings, and walks you through how to create a customized and optimized Google Plus Profile. Then, using a real-world example, Deltina shows you hands-on how to create an optimized Google Plus Business Page from scratch. Deltina demonstrates how to claim Google Authorship of all your online content by linking it to your Google Plus profile. As well as how to link your website to your Google Plus Business Page. And, finally, she shows you how to integrate your Google Plus presence with your website and with WordPress.com.
LinkedIn Essentials Course
Create an optimized LinkedIn Profile and LinkedIn Company Page while learning to leverage the main features of LinkedIn. LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting. But LinkedIn can also be used to successfully market products and services using the new LinkedIn Company Pages. This condensed and comprehensive course demonstrates how to create an optimized LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page. Business owners, managers, executives, job seekers, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of optimizing your LinkedIn profile and developing your LinkedIn Company Page in her typical no-nonsense teaching style. Using real-world examples, Deltina shows you hands-on how to: Create a complete, professional, and optimized LinkedIn profile Take full advantage of the latest options (like adding video) within your LinkedIn profile Create a customized and optimized LinkedIn Company Page from scratch Take advantage of all the features and settings on the LinkedIn platform Add products and services to your LinkedIn Company Page Create and manage LinkedIn groups Integrate your LinkedIn profile and page with your online presence Promote your LinkedIn page with plugins and advertising options Find relevant connections and improve your LinkedIn search ranking through engagement
Twitter Essentials Course
Learn how to use Twitter to market your business through up-to-date, hands-on instruction of Twitter's main features. Used effectively, Twitter can out-perform other social media platforms, helping you generate leads, promote your products and services, and establish yourself as a thought leader. Business owners, online marketers, and entrepreneurs from any industry can benefit from taking this course. Even seasoned Twitter users can learn to use Twitter to its full potential in this comprehensive course. Author and new media expert, Deltina Hay, features the most up-to-date changes to the Twitter platform, and covers the essentials you need to launch and maintain a successful Twitter marketing campaign. Deltina uses real-world examples to demonstrate these topics and more: Comprehensive coverage of the Twitter platform and Twitter settings Effective methods for customizing and optimizing your Twitter profile Exhaustive discussion of the elements of a Tweet and Twitter features Proven tactics for leveraging Twitter features to improve your reach Straight-forward demonstrations of integration using Twitter widgets and other methods Practical advice on automation, promotion, and analytics techniques