Social Media Guidelines and Policies
Prepare social media guidelines, policies, and listening programs relevant to your organization while exploring digital ethics issues.
Social media guidelines and policies can be as important as your social media plan.
Social media policies can keep your organization from making disastrous mistakes on social media channels, and help you adhere to industry regulations.
Social media guidelines guide your employees on how to represent your organization online, and help to establish online consistency for your company or brand.
In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses digital ethics, copyright, terms-of-use, and privacy issues.
- Developing listening and engagement programs
- The 8 stages of social media listening
- Ethics issues relevant to blogs
- An overview of blogging codes of conduct
- Copyright issues relevant to media communities
- An introduction to Creative Commons Copyright infringement issues and how to handle them
- Social networking privacy issues Preparing social media guidelines and policies
Worksheets, templates, and resources included!
Introduction to Social Media Guidlines and Policies
This lesson provides an overview of the course.
Listening and Engagement Programs
In this lesson, we discuss listening and engagement programs by proving an overview of the 8 stages of social media listening, an introduction to listening tools, and a discussion of consumer attitudes to social media listening.
Blogging Ethics & Policies
In this lesson, we discuss ethics issues relevant to blogs, have an overview of blogging codes of conduct, and explore some case studies.
Media Sharing Guidelines and Copyright
In this lesson we discuss copyright issues relevant to media communities, have an introduction to Creative Commons, and address copyright infringement issues and how to handle them.
Social Networking Guidelines and Privacy
Social Media Guidelines & Policies
In this lesson, we pull everything together and discuss preparation of overall social media guidelines and policies.
Use this as a guide for your social media policies.
Use this as a template for moderate social media guidelines.
Use this as a template for restricted social media guidelines.
Resources referenced in the course.