Social Media 101: Business Essentials
Jump start or rejuvenate your social media marketing efforts and prepare your business for success!
Social media is not an option for successfully marketing a business; it is a necessity.
But social media channels can be challenging to penetrate for business owners and marketers wanting to reach their target audience. Careful planning, understanding the tools, and applying proven tactics can give your business or organization an edge in the Social Web.
This course is ideal for businesses new to social media or for marketers who want to rejuvenate their existing social media strategy. The course discusses how businesses use social media; social media strategies for brands, small businesses, and nonprofits; and which tools are best for each type of business.
This course gets you off on the right foot by helping you map out a manageable social media strategy, a plan for each individual tool, and a roadmap for tracking analytics and integrating your tools. The course includes worksheets and resources to help you plan for long-term success.
Introduction to Social Media 101
This lesson introduces the topics covered in the course.
How Businesses Use Social Media
In this lesson, we explore the benefits of social media and how businesses use social media for marketing, sales, recruiting, and customer service.
Overview of Social Media Tools
In this lesson, we take a look at the most popular social media tools, including the demographics of each tool.
Pitching Social Media to Nonbelievers
In this lesson, we outline a plan of action that can convince even the biggest social media cynic of the benefits and necessity of social media.
Social Media and Brands
In this lesson, we explore how brands use social media, demonstrate real-world social media marketing tactics, and feature some successful case studies.
Social Media and Small Business
In this lesson, we look at the special challenges small businesses face using social media and explore effective social media tactics for small businesses.
Social Media and Nonprofits
In this lesson, we discuss how nonprofits can take advantage of social media for outreach, fund raising, and awareness.
Preparing a Social Media SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is a great first step toward preparing your business for successful social media marketing.
Preparing a Social Media Strategy
In this lesson, we discuss creating an overall social media strategy that includes defining the organization's goals and target market, and deciding which tools are the best fit and how the organization can leverage the tools.
Preparing a Social Media Analytics Plan
In this lesson, we discuss how to create a general social media analytics plan and have an overview of some social media analytics tools.
Preparing a Social Media and Content Marketing Plan
In this lesson, we discuss creating a social media plan based on the SWOT analysis and strategy, focusing on applying the tools recommended in the strategy, and defining tactics for each tool. An overview of content marketing and developing a content marketing plan is also discussed.
Creating a Social Media Integration Plan
In this lesson we discuss how to create a plan for integrating your social media tools, focusing on your goals and getting as much exposure for your accounts as possible using internal and external integration methods.
This worksheet provides steps and a template to help you plot a social media SWOT analysis for your business.
Use this worksheet to prepare your social media strategy based on the "Preparing a Social Media Strategy" lesson.
Use this worksheet to prepare your social media analytics plan based on the "Preparing a Social Media Analytics Plan" lesson.
Use this worksheet to prepare your social media and content marketing plan based on the "Preparing a Social Media and Content Marketing Plan" lesson.
Use this worksheet to prepare your social media and integration plan based on the "Preparing a Social Media Integration Plan" lesson.
This document has links to all of the resources and tools referenced in the course.