Search and Social Media Optimization Essentials
Create a holistic search and social media optimization framework while learning how to optimize your content for everywhere it can be found online.
It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize your content for all of the places it may be found online.
This course addresses optimization tactics as they apply to an overall online presence – focusing on search engines, social media platforms, and the mobile web.
Traditional optimization methods are discussed, as well as optimization tactics for social media, sharing, and conversion.
Emphasis is placed on “semantic” optimization tactics; which is rapidly becoming the standard for successful placement in search engines and social media platforms.
Optimizing for Search
There is more to Google search than just finding websites; there are universal search databases and Google Plus results to optimize for as well.
Social networking sites, blogs, and media communities all have their own search challenges, as does the mobile web.
Search and Social Media Optimization Essentials explores optimization tactics for getting found in all of these online arenas.
Optimizing for Sharing
You can no longer rely on people finding your website or blog “by chance” while surfing the Web. Site content must be shared as much as possible within social media channels to get it proper exposure.
Search and Social Media Optimization Essentials explores ways to make content more sharable, methods for making the content easy to share, and tactics for optimizing the content so it looks its best once it is shared.
Optimizing for Conversion
Google Authorship and Rich Snippets improve our visibility in Google search, while Twitter Cards and Rich Pins give our content extra exposure in their respective platforms.
Search and Social Media Optimization Essentials demonstrates the semantic or “structured” markup that makes this type of exposure possible.
Holistic Search Optimization Framework
The course ends with a discussion on how to create a holistic optimization framework.
Worksheets, templates, and example code included!
Introduction to Social Media Optimization Course
This lesson provides an overview of the course.
Where to Get Found
This lesson touches on organic optimization methods while introducing the main places to “get found” online – setting the stage for the remainder of the course.
This lesson covers methods for gathering keywords that can be utilized throughout the rest of the course.
Other Social Media Platforms
In this lesson, we discuss how to optimize content for blog posts, YouTube, and other social media platforms.
Optimizing for the Mobile Web
People search from mobile devices differently than they do from desktop browsers. This lesson explores search optimization tactics specific to the mobile web.
Creating Sharable Content
This lesson covers tactics for creating sharable content on social media platforms, blogs, and websites.
Optimizing for Search Engines
There is more to Google search than just finding websites – there are universal search databases and Google Plus results to optimize for as well. This lesson covers these topics as well as traditional and other types of search engine optimization.
How to Get Found
This lesson discusses a holistic approach to search optimization that spans across search engines, social media, and the mobile web; and explains the organization of the course.
Optimizing With Open Graph
This lesson provides an introduction to the Open Graph Protocol, which is what social networking sites use to display content from your websites and blogs.
Rich Snippets and Microdata
Rich snippets and microdata are used to improve how your content is displayed in Google Search. This lesson demonstrates how to use “structured” markup to take advantage of these features.
Google Authorship allows your information to display in search results alongside all of the content you author online. This lesson shows you how to set up and utilize Google Authorship.
Making Content Easy to Share
In this lesson we discuss ways to make your website, blog, and other content easy for visitors to share, including how to create your own embed code.
Twitter Cards and Rich Pins
Twitter Cards and Rich Pins give your content extra exposure in their respective platforms. This lesson demonstrates the markup that makes this type of exposure possible.
Creating an Optimization Framework
This lesson pulls everything together to help you create a holistic optimization framework based on your present online strategy.
Optimizing for Social Networks
This lesson discusses how search algorithms work within social networking platforms and how to optimize for them.
Use this worksheet to help gather and place relevant keywords.
This worksheet can help you plan your mobile website.
Use this worksheet to plan optimization for your uploads to YouTube and other media sharing sites.
This PDF demonstrates the open graph metadata used in the example from the course.
This PDF demonstrates the code used in the custom embed code used in the course.
Use this worksheet to plan your own custom optimization framework.
This PDF contains links to the resources used throughout the course.