Create an optimized Pinterest presence for your business, while learning the main features of the Pinterest platform.
Pinterest has become one of the most frequently visited social media sites, and is among the top social media tools preferred by marketers. And for good reason.
Marketing with Pinterest can yield impressive results, often beating Facebook by leaps and bounds when it comes to product sales.
And images shared to Pinterest have a much longer half-life than Facebook updates or tweets. Research shows that the lag between pinning an image to Pinterest and visiting the website the image came from, can be up to 40 days!
This condensed and comprehensive course helps you take advantage of this powerful marketing tool by teaching you how to use Pinterest to its full potential.
Business owners, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course.
Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your optimized Pinterest presence in her typical no-nonsense teaching style.
Using real-world examples, Deltina shows you hands-on how to:
- Create an optimized Pinterest business account and connect it to your website
- Take advantage of all the features and options within the Pinterest platform
- Set up collections of pins – called boards – and pin images and video to your boards
- Use Pinterest tools and widgets to create galleries to place on your blog or website
- Optimize the content on your blog or website for sharing on Pinterest
- Make your content more sharable and embed product information on your images
- Take advantage of the newest Pinterest features like place pins and hover buttons
Worksheets and resources included!
Introduction to Pinterest Essentials
This lesson provides an overview of Pinterest and serves as an introduction to what is covered in the course.
Introduction to Pinterest
In this lesson, I introduce you to the Pinterest concept, discuss what pins and boards are, and how people use them.
Pinterest Options and Features
In this lesson, we discuss the features and options within the Pinterest platform, as well as how to set up collections of pins – called boards – and how to pin images and video to your boards.
Using Pinterest for Business
In this lesson, we explore using Pinterest for business. I show you how to set up a Pinterest business account, how to verify your website with your Pinterest account, and introduce you to the features available to businesses.
Creating Optimized Boards and Pins
In this lesson, I show you how to create optimized pins and boards using keywords and well-crafted descriptions, and how to utilize Pinterest tools and widgets to create galleries to place on your blog or website.
Optimizing Your Content for Pinterest
In this lesson, we turn to optimizing the content on your blog or website for sharing on Pinterest, and explore tools that make your content easier for others to share and allow you to embed product information in your images.
Additional Pinterest Features
In this lesson, we explore the newest Pinterest features like place pins and how you can embed an address and phone number onto local business images. I also show you how to use WordPress plugins to add Pinterest features to your website.
This PDF contains the resources used throughout the course.
Use this worksheet to prepare your optimized boards and pins.