LinkedIn Essentials Course
Create an optimized LinkedIn Profile and LinkedIn Company Page while learning to leverage the main features of LinkedIn.
LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting.
But LinkedIn can also be used to successfully market products and services using the new LinkedIn Company Pages.
This condensed and comprehensive course demonstrates how to create an optimized LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page.
Business owners, managers, executives, job seekers, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course.
Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of optimizing your LinkedIn profile and developing your LinkedIn Company Page in her typical no-nonsense teaching style.
Using real-world examples, Deltina shows you hands-on how to:
- Create a complete, professional, and optimized LinkedIn profile
- Take full advantage of the latest options (like adding video) within your LinkedIn profile
- Create a customized and optimized LinkedIn Company Page from scratch
- Take advantage of all the features and settings on the LinkedIn platform
- Add products and services to your LinkedIn Company Page
- Create and manage LinkedIn groups
- Integrate your LinkedIn profile and page with your online presence
- Promote your LinkedIn page with plugins and advertising options
- Find relevant connections and improve your LinkedIn search ranking through engagement
Introduction to the LinkedIn Course
This video introduces LinkedIn and presents the topics covered in the course.
Introduction to LinkedIn
In this lesson, we have an overview of the entire LinkedIn platform.
Creating an Optimized LinkedIn Profile
In this lesson, we demonstrate methods for creating an optimized LinkedIn profile like preparing content ahead of time for your profile and populating and editing your profile.
Additional LinkedIn Profile Options
In this lesson, we explore some additional options like specialized LinkedIn profile sections, and have an overview of other profile options.
LinkedIn Exam 1
Exam one for the LinkedIn Essentials course.
In this lesson, we dig into LinkedIn features such as posting status updates, advanced search features, LinkedIn groups, and recommendations.
In this lesson, we explore LinkedIn settings, including communications, privacy, and profile customization settings.
LinkedIn Exam 2
Exam two for the LinkedIn Essentials course.
LinkedIn Company Pages
In this lesson, we use our worksheet to create an optimized and customized LinkedIn Company Page from scratch.
Adding Products to LinkedIn Pages
In this lesson, we demonstrate how to add products and services to a LinkedIn page and explore additional LinkedIn page features.
LinkedIn Exam 3
Exam three for the LinkedIn Essentials course.
In this lesson, we look at options for connecting our LinkedIn profile with other social media sites and integrating our LinkedIn page using badges and plugins.
Promoting LinkedIn Pages
In this lesson, we explore ways of promoting a LinkedIn Company Page including how to promote products and status updates, and asking for recommendations.
LinkedIn Exam 4
Exam four for the LinkedIn Essentials course.
LinkedIn Connections and Engagement
In this lesson, we discuss tactics for improving engagement and finding relevant connections on LinkedIn; as well as demonstrate how to create a LinkedIn group.
LinkedIn Best Practices, Privacy, and Mobile
LinkedIn Conclusion: Some Additional Resources
In this concluding video, we look at some recommended resources to help you keep up-to-date with LinkedIn, and contact information for the author.
LinkedIn Profile Worksheet
LinkedIn Page Worksheet