Facebook Page Essentials Course
Create an impressive Facebook Page while learning methods and tactics to make your page a tool for business success.
Facebook is still the most popular social networking site out there, with over one billion registered users. And research shows that over 40% of Facebook users actually want to connect with businesses on Facebook.
But to reach this audience, you need to meet them on their turf; and creating a Facebook Page for your business or organization is the way to do that.
This condensed and comprehensive course will get you up and running using Facebook Pages to their full potential in no time.
Business owners, entrepreneurs, marketers, social media strategists, non-profits, artists, musicians, authors, and advertising professionals will all benefit from taking this course.
Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your Facebook Page in her typical no-nonsense teaching style.
Using a real-world example from scratch, Deltina shows you hands-on how to:
- Create a customized and optimized Facebook page from scratch
- Take advantage of all the features and settings on the Facebook page platform
- Populate your Facebook timeline with optimized content
- Use Facebook applications to further customize your Facebook page
- Integrate your Facebook page with your online presence
- Promote your Facebook page using affordable advertising options
- Use HootSuite to automate your updates and import blog posts
Introduction to the Facebook Course
This video introduces Facebook pages and presents the topics covered in the course.
Creating a Facebook Page
In this lesson, we go through the process of creating a Facebook page using your profile or by creating a Facebook business account.
Customizing and Optimizing Your Facebook Page
In this lesson, we create a custom header image, and populate our About page with optimized content.
Facebook Page Exam 1
Exam one for the Facebook Page Essentials course.
Facebook Page Settings and Features
In this lesson, we dig deeper into Facebook page settings, and discuss the main features of Facebook Pages.
The Facebook Timeline
In this lesson, we demonstrate the different methods of posting to the Facebook page timeline, the types of Facebook updates, and update options.
Facebook Page Exam 2
Exam two for the Facebook Page Essentials course.
In this lesson, we explore using Facebook applications to further customize our page.
Facebook Page Integration
In this lesson, we take a look at options for integrating our Facebook page with our other social media accounts and our website.
Facebook Page Exam 3
Exam three for the Facebook Page Essentials course.
Facebook Ads and Insights
In this lesson, we have an overview of promoting posts and pages with Facebook ads, and explore the Facebook Insights area.
Automating Facebook Tasks
In this lesson, we demonstrate how to use HootSuite to make automatic, scheduled updates to your timeline and how to import blog posts automatically.
Facebook Page Exam 4
Exam four for the Facebook Page Essentials course.
Facebook Best Practices, Privacy, and Mobile
Facebook Conclusion: Some Additional Resources
In this concluding video, we look at some recommended resources to help you keep up-to-date with Facebook, and contact information for the author.
Facebook Page Worksheet
Facebook Page Resources