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Blogging for Business Success Bundle

   

Blogging is not dead!

The 2013 State of Inbound Marketing report from HubSpot reveals that nearly 50% of businesses acquire customers from leads generated by their blogs - just behind Facebook and LinkedIn.

Your blog could very well be a customer's deciding factor between you or your competition.

Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you contribute original content and add fresh updates to your social media platforms.

Blogging can help you:

  • Market your business
  • Establish yourself as a thought leader
  • Get the word out about your causes
  • Become more attractive to potential employers

This bundled course includes two courses that can help you plan and implement a successful blog for your business or organization...

Blogging 101: Planning a Successful Blog

Blogging 101 assumes nothing – providing anyone with the knowledge and confidence to plan a successful blog right out of the gate.

This course offers an introduction to the technology behind a blog and explores the different blogging platforms available.

The course demonstrates types of blogs and blogging styles, as well as appropriate writing tones for specific audiences.

WordPress.com Essentials

This condensed and comprehensive course will get you up and running using WordPress to its full potential in no time.

Business owners, entrepreneurs, marketers, social media strategists, students, job seekers, and casual bloggers will all benefit from taking this course.

Follow author, developer, and new media pioneer, Deltina Hay, as she walks you through the process of setting up and developing your WordPress blog in her typical no-nonsense teaching style.

Take these two courses together and save 40%!

Don't put that blog off any longer! Take the courses today, and be blogging like a pro tomorrow.

$65.00
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Included Courses

wordpress-essentials-course

WordPress Essentials Course

Create an impressive blog on WordPress.com while learning the features and options of this popular blogging platform. Blogging can help you market your business, establish yourself as a thought leader, get the word out about your causes, and make yourself more attractive to potential employers. This condensed and comprehensive course will get you up and running using WordPress to its full potential in no time. Business owners, entrepreneurs, marketers, social media strategists, students, job seekers, and casual bloggers will all benefit from taking this course. Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your WordPress blog in her typical no-nonsense teaching style. Using a real-world example from scratch, Deltina shows you hands-on how to: Take full advantage of the many features and settings within the WordPress platform Publish optimized blog posts with embedded links, images, video, and galleries Utilize all the WordPress formatting options within your posts and pages Choose the right theme for your blog, and customize it to your liking Use posting formats to get the best exposure for your embedded media Create static pages, custom menus, and populate your sidebars (columns) with widgets Integrate your blog with your other social media accounts, create custom widgets, and implement other advanced features


blogging-101-planning-a-successful-blog

Blogging 101: Planning a Successful Blog

Plan a successful blog by choosing by the right blogging platform, blogging style, and writing tone for your target audience while learning basic blogging technology. Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you contribute original content and add fresh updates to your social media platforms. Blogging can help you: Market your business Establish yourself as a thought leader Get the word out about your causes Become more attractive to potential employers But where do you start? Which blogging platform should you use? What should you blog about? For that matter, what the heck is a blog? Blogging 101 assumes nothing – providing anyone with the knowledge and confidence to plan a successful blog right out of the gate. This course offers an introduction to the technology behind a blog and explores the different blogging platforms available. The course demonstrates types of blogs and blogging styles, as well as appropriate writing tones for specific audiences. Join author and new media expert Deltina Hay as she helps you plan a successful blog by demonstrating real-world examples, and guiding you in answering critical blogging questions, such as: What do you wish to gain from blogging? Who is your target audience? What will you blog about? What will be the tone and style of your blog? Which blogging platform is the best fit? Blogging 101 also shows you how to create good web content for your blog. The course explores how people read online content, and shows you how to make your content easier to read and more likely to get noticed. The course also takes a look at ethics issues like copyright concerns, disclaimer and disclosure statements, and codes of ethics relevant to your profession and your industry. Included as a special bonus is the introduction to Deltina's WordPress.com Essentials course, and a full lesson from that course about starting your blog using WordPress.com. Worksheets and resources included! Don't put that blog off any longer. Take the course today, and plan the blog you've always wanted.