Blogging 101: Planning a Successful Blog
Plan a successful blog by choosing by the right blogging platform, blogging style, and writing tone for your target audience while learning basic blogging technology.
Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you contribute original content and add fresh updates to your social media platforms.
Blogging can help you:
- Market your business
- Establish yourself as a thought leader
- Get the word out about your causes
- Become more attractive to potential employers
But where do you start?
Which blogging platform should you use?
What should you blog about?
For that matter, what the heck is a blog?
Blogging 101 assumes nothing – providing anyone with the knowledge and confidence to plan a successful blog right out of the gate.
This course offers an introduction to the technology behind a blog and explores the different blogging platforms available.
The course demonstrates types of blogs and blogging styles, as well as appropriate writing tones for specific audiences.
Join author and new media expert Deltina Hay as she helps you plan a successful blog by demonstrating real-world examples, and guiding you in answering critical blogging questions, such as:
- What do you wish to gain from blogging?
- Who is your target audience?
- What will you blog about?
- What will be the tone and style of your blog?
- Which blogging platform is the best fit?
Blogging 101 also shows you how to create good web content for your blog. The course explores how people read online content, and shows you how to make your content easier to read and more likely to get noticed.
The course also takes a look at ethics issues like copyright concerns, disclaimer and disclosure statements, and codes of ethics relevant to your profession and your industry.
Included as a special bonus is the introduction to Deltina's WordPress.com Essentials course, and a full lesson from that course about starting your blog using WordPress.com.
Worksheets and resources included!
Don't put that blog off any longer. Take the course today, and plan the blog you've always wanted.
Introduction to Blogging 101
This lesson provides a brief overview of the contents of the course.
Introduction to Blogs and RSS Feeds
In this lesson, we have a brief history of blogging, discuss what makes a blog a blog and have a short introduction to the technology behind a blog.
Types of Blogs
In this lesson, we compare different types of business, organizational, brand, corporate, and personal blogs.
Types of Bloggers and Blogging Styles
In this lesson, we take a look at different types of bloggers from Technorati's State of the Blogosphere report, and explore blogging styles.
Planning a Blog and Blogging Platforms
This lesson helps you plan your blog step by step and compares the different platforms.
Creating Good Web Content
This lesson course explores how people read online content, and shows you how to make your content easier to read and more likely to get noticed.
Blogging Ethics and Policies
This lesson takes a look at ethics issues like copyright concerns, disclaimer and disclosure statements, and codes of ethics relevant to specific professions and industries.
Introduction to the WordPress Course
This video presents the topics covered in the course, and explains the difference between WordPress.com and the self-hosted version of WordPress found at WordPress.org.
Starting a WordPress Blog
In this lesson, we go through the process of getting a WordPress account, starting a blog, present an overview of the general WordPress dashboard called the "Reader,” and introduce the blogging Dashboard.
Use this worksheet to plan your blog.
Resources referenced in the course.